Apex, NC – March 5, 2025 – LiveSwitch, a leader in real-time communications technology, announced the promotion of Kassidi Swecker to chief marketing officer (CMO). In this role, Swecker will lead all aspects of marketing for LiveSwitch, driving the company’s mission to help business owners feel more connected, empowered and alive in the digital world.
Since joining LiveSwitch in 2022, Swecker has played a pivotal role in the company’s evolution, overseeing a major rebranding initiative and leading the successful launch of new products and websites. Her deep expertise in subscription-based business models, brand marketing, product marketing, digital marketing and marketing automation has been instrumental in accelerating LiveSwitch’s growth and market presence.
“Kassidi has been a driving force behind LiveSwitch’s marketing transformation,” said Anne English, president of LiveSwitch. “Her strategic vision, leadership and passion for innovation have had a significant impact on our brand and product success. We are thrilled to have her step into the CMO role and continue shaping the future of LiveSwitch.”
LiveSwitch is growing quickly to meet the needs of both small businesses and Fortune 500 companies across industries like home services, education, moving, self-storage, property management and healthcare. The company’s technology provides businesses with reliable, instant video, making it easier for them to connect with customers and document their work in real-time.
Prior to joining LiveSwitch, Swecker held leadership positions at IHS Markit (now part of S&P Global), WOW! Internet, TV, & Phone and Sling TV. Her contributions in these roles helped drive rapid subscriber growth, expand brand visibility and enter new global markets.
Kassidi Swecker's promotion to CMO is part of a series of executive leadership promotions at LiveSwitch this year. Anne English was recently appointed president, and Josh Strehle became chief financial officer. The company also expanded its presence by acquiring a new global headquarters in downtown Apex, North Carolina.
To learn more about the LiveSwitch leadership team, visit https://www.liveswitch.io/leadership.
About LiveSwitch
LiveSwitch is a leading communications platform that uses instant video to transform how people work and scale their businesses. LiveSwitch makes it easier for business owners to connect with customers and document their work in real-time. LiveSwitch clients include entrepreneurs, small businesses and global Fortune 500 companies across multiple industries.
LiveSwitch is led by Chairman Brian Hamilton, one of America’s most successful entrepreneurs and a leading expert on entrepreneurship. Hamilton is well-known for founding Sageworks, America's first fintech company, and starring in Free Enterprise on ABC.
Press Contact:
Jackie Drumm
VP, Communications
jackie.drumm@liveswitch.com