Top 5 Takeaways From the “Grow Your Moving Company” Podcast

As part of a competitive industry, running a moving company can be challenging; however, staying ahead of the curve can make all the difference. In the latest podcast series, "Grow Your Moving Company," industry experts like Wade Swikle share crucial insights and strategies for growing and scaling a successful moving company.

In this article, we've broken down the top 5 takeaways from the podcast, highlighting key tips and insights that can help take your moving company to the next level. From marketing and sales strategies, to operational efficiency and customer service, we'll cover a range of topics to help you improve your business and achieve your goals.

Surround Yourself with the Right People

The saying "no man is an island" rings true when growing your moving company. Whether as a startup or an established business looking to upscale, it’s invaluable to surround yourself with people that inspire and motivate you. This will not only make you strive to be better, but you can learn a great deal from successful moving companies that are larger than yours.

Furthermore, when it comes to growing your moving company, you don't need to reinvent the wheel. By networking with professionals in the industry, or studying the strategies implemented by more established companies, you can learn from past mistakes and avoid obstacles as you grow.

Dress For the Job You Want

In this context, this concept refers more to looking toward the future of your business, rather than limiting yourself by how the business currently looks. Running a successful moving company is dependent on how you set up your infrastructure and conduct business.

One strategy for achieving this is to hire more people than you think you need. While this may seem counterintuitive at first, it opens up opportunities for growth and expansion. Having more staff on board can lead to increased productivity, new ideas, and innovative solutions to problems. With additional team members, you can also allocate tasks more effectively, enabling you to take on more significant projects and expand your customer base.

Of course, making changes and taking risks can be daunting, especially when it involves additional finances. But, this can motivate you to find creative solutions and push yourself even harder. It's important to challenge yourself and step outside of your comfort zone by taking calculated risks and pursuing new opportunities that can lead to significant growth and success.

Upsell

As a moving company, one of your key objectives is to maximize revenue from each customer engagement, and upselling is an effective way to achieve this goal. Upselling involves suggesting additional services or products to a customer who has already made a purchase or shown interest in a particular service.

Don't wait for customers to ask about a service; it's always better to proactively mention potential upsell opportunities. In doing so, you increase the likelihood of getting a second sale from the same customer and improve their customer experience. The more touch points you have, the better for reminding customers of your upsell opportunities and increasing the likelihood of them opting in. For example, you could offer packing services, junk removal, and TV mounting services, among others. These additional services enhance the customer experience while driving your revenue.

While upselling can be profitable, it's important to strike a balance between presenting customers with opportunities and coming across as pushy. Be sure to consider the customer's needs and preferences, before suggesting any additional services or products. With the right approach, upselling can become a reliable revenue stream for your moving company.

Hire the Right People

While hiring more people can be great for growth, hiring the right people is essential. It's important to find individuals who are not only capable of doing the job but who also possess the professionalism and work ethic necessary to represent your business well.

For example, college students might seem like a great source of part-time help; however, they often lack the experience and dedication needed to consistently deliver high-quality work. Additionally, due to their unpredictable schedules and frequent absences from their academic commitments, they may not be as reliable as you need them to be.

On the other hand, hiring professional individuals with relevant experience can help ensure that the job is done right the first time and that they’ll be able to handle challenges that may arise on the job. Since customer experience is paramount to business growth, and your employees are a direct reflection of your business, be sure to choose individuals who will positively represent your business.

Find Your Target Client

Maximize your business' profitability by identifying your target clientele and focusing on catering to their needs. It’s important to focus on your target demographic, as opposed to simply chasing job volume and taking on any and every job that comes your way.

To identify your target client, look at the jobs that have been most profitable for your business in the past. These may not necessarily be your highest revenue jobs, but the ones that have the highest profit margin. For instance, a high-revenue job that requires additional expenses, like hiring extra trucks to get the job done, may not be as profitable as a smaller residential job.

By targeting the right clients, you can build long-lasting relationships and establish a reputation as an expert in your field. This not only leads to repeat business but also attracts more clients through word-of-mouth recommendations. Ultimately, finding and catering to your target clientele is key to sustaining and growing your business.

Growing a successful moving company requires more than just offering top-notch services. It requires careful planning, effective marketing strategies, and a commitment to identifying and catering to your target clientele. By prioritizing customer satisfaction, streamlining operations, and investing in your team, you can position your business for long-term growth and success.

To learn more about how to grow your moving company, listen to the “Grow Your Moving Company” Podcast episode, where industry experts share their insights and practical tips for taking your moving business to the next level.